Turn your creative value into numbers that just makes business sense.
Pricing isn’t just about numbers — it’s about positioning, value and confidence.
Even the most experienced creatives face tough questions when it comes to pricing like: How do I make sure my prices reflect the true value of my work? What do I say when a client pushes back??
This workshop provides practical tools, proven models and ready-to-use language to help you price smarter, protect your profits and strengthen your client relationships.
Who Should Attend
This workshop is designed for studio owners, solopreneurs and freelancers who want to stop leaving money on the table, underselling themselves, raise their average project value, handle clients pushback with confidence and start building more profitable, sustainable client relationships.
Programme objectives – what you’ll take away
By the end of this workshop, you will walk away with:
- A 3-Tier Pricing Playbook tailored to your business:
- Fixed Fee Model – value-based pricing for defined deliverables
- Tiered Options Model – give clients choice while increasing your average spend
- Partnership/Retainer Model – price for long-term strategic collaboration
- Scripts that work — confidently handle pricing objections and scope creep before it starts
- Your own Pricing Confidence Card — three personal rules to check every proposal against
- A plug-and-play proposal template — turn dry quotes into compelling value-focused offers
What you will Experience
This is a hands-on, interactive session tailored to the realities of running a creative business. You’ll workshop your own numbers, practice conversations and leave with practical models that will help you turn “pricing theory” into a system you can apply straight into your very next proposal.
Schedule
1 x 2 Hours online session + 30 mins follow up 4 weeks after the workshop
Friday, May 1st 2026 – from 09.30am to 11.30am
Follow up: Friday, May 29th 2026 – from 09.30am to 10.00am
Fees
Member Price (IDI, IAPI, ICAD, 100 Archive members)*: €129
Non-Member Price: €170
*Current Members of IDI, IAPI, ICAD, 100 Archive working in the private or commercial semi-state sector and based in the Republic of Ireland can avail of subsidised fees on the workshops! Find out how to become a member and avail of the subsidies.
About the trainer
Jeannette is a Master Trainer and experienced Business Coach and works closely with a portfolio of Design Sector Clients delivering training and coaching to improve their business performance. She delivers workshops and coaching to groups of business leaders and their teams on Strategic Planning, Marketing and Sales Strategy, Communication and Team Cohesion. Jeannette has delivered our highly rated Designs on Growth business and management development programme since 2019 and coaches participants to achieve business success and achieve long-term results in their businesses.
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